My results show me:
- Half of the girls I asked said they would buy a magazine at least once a week compared with only 2 out of 10 boys.
- Three boys out of the ten said that they do not buy any magazine. All the girls questioned said they buy a magazine at some time.
- Four girls said they would consider buying a new music magazine instead of their usual compared with three boys.
- The girls would spend more than the boys on a magazine.
In conclusion my results have shown me to target girls more than boys as they girls spend more than boys on magazines and they buy magazines more regular also. By targeting my magazine at girls; I will use certain colours and artists and try to make it informal also.
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